About Mindiam
Editorial AI publication and consultancy for Australian business.
What we do
Mindiam covers AI tools, AI policy, automation, and AI-search visibility (SEO/GEO) for Australian operators - founders, marketers, ops leaders, and compliance teams. We publish:
- News and analysis- what's shipping in AI and what it means for AU businesses
- Tool reviews and comparisons- hands-on, AU-priced, honest about what we'd use ourselves
- Playbooks and templates - VAISS-aligned policy, OAIC-clean automation, generative engine optimisation
- The Mindiam Weekly - Friday newsletter, five things AU operators need to know
Mission
AI in Australian business is poorly served by US-centric tech press and US-centric vendor docs. We exist to make AI adoption legible, regulator-aware, and AU-priced for the people who actually have to sign off on it.
Founder
Mindiam is founded and run by Ben Rogers. Ben edits the publication, writes a fair share of it, and runs the consulting business that pays the bills.
Editorial team
The full team is on the authors page. Every byline links to the author's page; every author page lists prior work, credentials, and external profiles for verification.
Ownership
Mindiam is owned and operated under the trading name “Mindiam” (ABN 50 797 437 657), an Australian sole trader / business entity. No external investors, no parent company, no editorial influence from anyone other than the editorial team. If that ever changes, we'll disclose it here.
How we make money
Three streams, in order of contribution:
- Consulting. We help AU businesses adopt AI responsibly - strategy, training, automation builds, AI-search visibility audits. Most of our revenue.
- Affiliate commissions. Some links to recommended tools earn us a commission when readers buy. We disclose this on every relevant page. See the affiliate disclosure.
- Future newsletter sponsorships. Once the newsletter hits scale (10k+ active subscribers), we may run sponsored slots - clearly labelled as such, never as editorial.
We do not accept paid editorial coverage, sponsored content framed as reviews, or copy approval from subjects. See our ethics policy for the full standard.
Editorial standards
Sourcing, fact-checking, AI usage disclosure, corrections, right of reply - all documented in our editorial standards.
How to reach us
- General editorial: hello mindiam.com
- Tips and confidential sources: tips mindiam.com
- Corrections: corrections mindiam.com (process at /corrections)
- Right of reply requests: subject line Right of reply: [piece title] to hello mindiam.com
- Privacy queries (Privacy Act 1988): privacy mindiam.com
- Security disclosure: security mindiam.com - see /.well-known/security.txt
- Press & media inquiries: press mindiam.com
- Affiliate & partner programs: partners mindiam.com
- Legal & IP: legal mindiam.com
- Consulting inquiries: book a free 30-min call
- On X: @mindiam · LinkedIn · Crunchbase
Trading details
Mindiam· ABN 50 797 437 657 · Australia