VIC · VictoriaUpdated April 2026

AI Services in Victoria

AI strategy, training, automations and AI search for Victoria's software, healthtech, education, and retail sectors — under the Victorian Public Sector Gen AI Guideline and Australia's AI Ethics Principles.

Key Takeaways

Victoria industry context

Victoria's economy concentrates software, healthtech, education, retail, and property — sectors with high AI adoption pressure. Coles runs 19 AI models making 1.6 billion predictions daily across 850 stores (Microsoft AI partnership), with a November 2025 OpenAI ChatGPT integration extending across teams. REA Group / PropTrack runs ML-powered property valuations on ~4 million Australian homes with 12% accuracy improvement in 8 months. Telstra's Connected Future 30 strategy (announced May 2025) puts AI-driven network operations at the centre of the company's five-year roadmap.

Melbourne CBD's 188 AI companies are a denser single-city cluster than anywhere else in Australia. Beyond the headlines, this means: more competing AI consultancies, more AI-talent fluidity, and more sector-specific AI maturity in healthtech (CSL, Cochlear), software (Atlassian's secondary presence, Melbourne SaaS scaleups), and education (Monash, UniMelb, RMIT, Deakin, Swinburne).

Regional Victoria — Geelong, Ballarat, Bendigo, Wodonga — supports manufacturing, agriculture, mining-services, and growing tech satellite presence. AI-adoption pressure is real here too, particularly for businesses in advanced manufacturing or supply chain into the Melbourne-anchored economies.

Victorian Gen AI Public Sector Guideline + National AI Assurance Framework

Victoria's AI governance combines its own state-level Gen AI Guideline with the federal National Framework

Victoria's AI governance is multi-layered. The Administrative Guideline for the Safe and Responsible Use of Generative AI in the Victorian Public Sector is the state-level operational framework, with accompanying guidance for practical application. The Victorian Government Solicitor's Office Prompt Action framework provides legal guardrails for public-sector AI use.

Victoria signed onto the National Framework for the Assurance of AI in Government in June 2024, aligning with NSW + other states. The Victorian Digital Jobs Program has re-skilled 5,000+ mid-career Victorians, including a A$8.1m AI Career Conversion stream starting mid-2026.