Whenever you are operating a particular website or online business one of the best way to increase the number of your customers is by driving traffic to your website.
Nevertheless, not all of your site visitors purchase your, products or services, but in every hundred visitors more than three must-buys hence its essential drive traffic to your site. Lack of website traffic is one of the common problems faced by business owners.
Traffic forms the customers on online websites, and they determine the growth and sustainability of the business. It would be pointless to have an online presence where no traffic is attracted to your site.
There are however solutions to this problem. The best websitebuilder org tips to increase the number of customers visiting your site and eventually increasing your conversion rate include:
1. Decrease your page load time
It is reported that the second delay in loading can lead up to 7% loss in conversions. A staggering 7% can’t be ignored; this can significantly affect your net end profit. Several tips can be used to increase a page load time. Reducing the number of HTTP requests can substantially increase the load time.
Enabling browser caching will save the repeat customer a couple of loading seconds. Optimize images according to size, format and the SRC attribute; this could increase a page load time by 8%.Lower the number of redirects on your website; redirects create new HTTP requests which will eventually lead to an increase in the load time.
2. Improve the navigation on your site
Adding a link to the notable page or resource to your navigation can be very tempting. The question is whether doing this can increase a number of clicks or traffic to your website page.
The answer is yes it increases the traffic to your website. When you have a number of choices to choose from on your navigation bar clutters it and as a result it distract your site visitors hence reducing the chances for them to click on your links that will send them direct to the website pages, for instance pricing page, which are very vital for conversions.
According to best website builder the Olympic store increased its conversion by 7.74% after improving their site navigation. Also, The Weather Channel also increased conversions by 225% after enhancing their website navigation. Further, the position of your navigation is another factor that you cannot ignore since it very vital to your conversion rates.
When you place the navigation bar to your website header the chances of converting more is higher than that of those that have been put on footers or sidebars.
3. Live chat support system
Live chat support system is a very important website design that that will drive traffic or many clicks to your website page. For instance intuit.com increased traffic and conversions by 20% and sales by 211% on their website page after adding of a live chat to the website.
It is not just enough to share content to your site visitors, you must participate actively in live chatting with the site visitors to know their needs so as to increase the traffic in your website page.
Ensure that all questions are answered as you engage with them. Nothing turns people of quicker than actively chatting and addressing their concerns.
For instance Walmart.ca’s boosted their traffic and conversions by 20% after engaging in live chat support system.
4. Make your site mobile friendly
Designing a mobile-friendly website is a critical factor to consider when you want to increase the traffic to your website pages. For example, Walmart increased the traffic and conversions by 20% after they implemented a mobile-friendly design to their website.
In the current generation, many people than the past are using their mobile phones to access the web, and if the visitor is forced to scroll and pinch their way round in your website page, you are merely chasing them to another site.
It is important you note that mobile phones is the most used device across the world by the young people visit the website pages in the world of internet.
It is essential to ensure that your website page is comfortably viewable and accessible across a several numbers of devices including those with the small smartphones to increase the traffic to your site.
Finally, on top of making your website mobile friendly, it is essential that you also add your phone number to your web page so that your site visitors can contact you. For instance Flowr increased traffic by 5% due to adding phone number to homepage.
5. High quality images or visuals
High quality images design is a very essential website design that you cannot afford to ignore when designing a website you intend to have a traffic.
Research has proved that human beings retains a lot of information if in a visual format. For instance in the above mentioned website a famous vehicles manufacturing company, Hyundai, increased their traffic and conversion in their website.
Hyundai increased the test drive request by 62% after using a high quality images.
When designing a high-quality image, it is essential to consider whether the pictures look attractive to the site visitors and also if the images contain information that is relevant to their needs.
High quality and nice photos will increase the number of clicks on your website. Also, it is good that you ensure that these images are not quality but too large. For example mall.Cz increased traffic as well as conversions by 9.46% after adding large pictures in their homepage that were describing the products they offered.
You should use professional graphic designers to create any kind of video or photo you need. Get the right dimensions for images across your websites.
6. Use of Product Ratings
Use of product rating is another website design that drives the traffic to your website page, and you cannot afford to ignore it.
According to best website builder, 63% of your customers are more likely to purchase and regularly view your site after checking your reviews.
Most customers identify products then go searching for reviews from previous users just to determine how good or bad the item is. A single good rating could drive traffic to your site which would lead to an increase in conversions.
7. Additional payment methods
When designing your website, it is important that you include your payment method on the homepage so that your site visitors can know it.
Payment method on your site usually makes your site clicks increase through a referral from your site visitors hence causing traffic to your website.
As stated by the above website adding, for instance, PayPal button can increase your traffic by 34%. Also adding of alternate payment method is necessary, for example when Baymard recovered 30% of lost transactions by providing customers with the alternative payment method hence increasing the traffic in their website.
When doing this, it is important to adjust your payment methods to suit your objectives. Determine the payment methods your customers prefer and add them all on your site. Once one payment method has insufficient funds your customer is left with other options to choose from.
8. A/B Test your website
A/B test usually optimizes your site to increase traffic to your website. Some of the advantages this analysis is that it is easy to use as well as allowing you to connect your website design with the goals of your firm.
This test makes your website accessible and more of fun to your site visitors. Shopping cart abandonment decreases after you redesign your check out page.
For example, Barrack Obama attained additional$60 million in his campaign after the use of A/B which had increased the traffic on his campaign website.
9. Optimize the CTA button
Call to Actions are the crucial element that highly increases traffic to your site. CTA button color optimizes the traffic on your website.
However, changing your Call to Action button from green to red increase the traffic by as much as 34%. For instance, UK airlines increased the traffic in their website and turned realized an increase of conversion by 21% when after they had added BMI’s CTA.
Also, as a result, this increased their conversions by 21% after changing the CTA button color. Changing the place of CTA can raise sales due to the traffic in product pages by 36%. Though very beneficial to your site how you present them is the determining factor.
Animated CTA is the best since they draw the attention of your site visitors increasing the chances of clicking them and as a result, this will drive traffic to your website. Finally, the use of proper CTA is also a key thing to consider, as depicted in Unbounce.com, CTR increased significantly by 41% when they used a visible CTA and above the fold.
10. Remove Captcha
Use of Captcha code on your website can significantly affect the traffic negatively on your website. Most websites that use Captcha code usually do so to confirm whether it’s a robot using the site without knowing how this affects their site visitors.
Website traffic and CR increases by 3.2% once the Captcha code has been turned off. Avoiding of Captcha code increases the clicks on your site by increasing the traffic on your website. In short customers dislike having to go through the Captcha code before accessing your site.
11. Take advantage of the negative space
When designing a website space occupied by your website page elements is known as the positive space while that area which is unused is known as white space or negative space.
In web design, the new designers always try to cram into the little space that is offered by each page. These causes noise and makes it difficult to make your offers stand out.
A very little negative space can increase the cognitive load thus making many site visitors visit other website pages simply. As a smart business person it good you ensure that you have as much white space as you can.
White space permits your most vital elements such as links to essential pages and calls to actions to stand out in the presence of other parts of your page. To increase the negative space on your website page break the block of texts into short paragraphs, use media such as images to break your text and finally use bullet points where necessary.
12. Use right color combination
Color is usually overlooked by most of the web designers when trying to create a site. Choosing a wrong and undesirable colors are detrimental to the traffic of your website.
Research has proved that 85% of the customers prove the color as the determinant of purchases. However, the kind of color you use determines the reactions and emotions you elicit from a site visitor.
It is advisable that you always choose a combination of colors that show the right emotion for your brand. However, using one or two colors is a confused idea since it limits the ability to highlight vital elements such as CTAs which your site visitor can look when viewing our website.
To drive traffic to your website it important you choose at least four types of colors. Using more contrasting colors will draw the attention of your visitors and in turn, increase the chance of finding and clicking your home page and as a result driving the traffic to your site which is your objective.
13. Avoid free or standard templates
The content management system is accompanied by free site templates and themes, and many business people will try to reduce the expenditures by the use of these free themes and templates.
It is good you note that not all standard templates are wrong, but it’s good to note that when these standard templates were designed, they did not keep our business in mind.
Since they are common, they are overused and cannot be updated to custom or premium templates. Standard templates make your business look very cheap and decreasing the ability to customize through the offering of limited features.
In you to drive traffic to your website, it is essential you use the unique design for your brands as well as using templates and themes that can be updated regularly to improve their functionality.
In this type of design it is right, you involve a professional website designer since they not only create a personalized theme for your business and audience but also offer free customer support and templates maintenance depending on how you agree.
14. Make your website responsive
When a website is not responsive to some electronic devices the most of your target group will move to visit other sites which mean that your website traffic will reduce.
In prevention of this it good you hire a professional designer for your site.
A sound designer will create a website that is responsive to a range of devices so that you can enjoy a high traffic on your website. Statistics have proved that Walmart.ca’s responsive web design boosted traffic by 20% on all the devices.
15. Design using the keywords for your business
As at now, every business owner must know the importance of selecting the right keywords for their site. If you don’t have a keyword, word stream and Google have keyword tools that allow you to find relevant keywords for your business.
The keyword you choose should have a high search volume but specifically for your business. It is advisable you consider long tail keywords to handle conflict efficiently.
Long-tail keywords enhance a better website search meaning high traffic on your website. Several tools available on the internet will give you great analytics and insight of the most appropriate keywords within your target market’s region.
One can use these and identify appropriate keywords that can be utilized accordingly.
16. Design a social media friendly website
This type of design maybe disapproved but very crucial in search ranking on Google.
If for instance right now you search some popular titles on Google, you will find Facebook pages that are related to the primary search. Always make sure that your site captures Facebook posts and tweets so that your website can enjoy high traffic.
Also, social media also increases the exposure to the contents of your site. More exposure brings more share which leads to social discovery, and as a result, your website enjoys traffic. Read some blogs from a Social Media Agency to get more information on how you can grow this area of your business.
17. Optimize your website for search or check out process
Optimizing your check out the process for the search engines is a worthwhile process. Search Engine Optimization is very vital for online businesses since it enables business owners to apply more advanced marketing strategies.
To improve ranking in search engine optimizations, you can optimize your site’s home page as well as make some updates to the title tags on your homepage.
SEO does not a lot of your time to optimize your website but instead helps you to boost your site traffic. Faster checkout increases the traffic and conversions on your website by 66%.
For instance, Veeam software recorded an increase of traffic by 161.66% once they changed one word on their product page.
18. Design a website that can be easily advertised or boosted to spread across the internet
Promoting your website is crucial since it ensures that your site goes viral across the internet. Display advertising, paid search and media advertising are excellent way to make your site experience high traffic.
Even if it calls for you to incur some cash to promote your site its good you do so for the benefit of your site.
This designed should be designed in such a way that it suits the goals of your business.
To increase traffic to your site, you need to invest heavily in making your site viral across the internet. These design can be an expensive one, but the payoffs are worth that money.
19. Websites with irresistible headlines
Headlines are one of an essential section of your site content.
Every business owner should ensure that the headline is compelling and comprehensive since chances are that it will go unread and as a result your site experiences traffic.
Always have an upward of several different headlines to choose from before selecting the one you are going to publish to increase traffic to your site.
20. Reduce registration and feedback form fields on the website
Reducing of feedback forms field is a valuable and deterministic factor to your website traffic since it is expected once you lessen these fields the traffic should increase proportionately.
For instance, Imagescape experienced an increase in traffic and conversions by 160% after reducing feedback form fields from 11 to 4. Also, Blivakker.no experienced a rise of 10.4%after they had removed three fields from the registration form.
In most cases whenever the visitor sees a lengthy registration or feedback forms they automatically free from your site to other websites which are hazardous to your business.
Always ensure that these fields have a relevant and little content. No one wants the task of filling out lengthy forms just to give feedback.
Most customers will abandon this, you as the website owner will miss out on feedback that could help build better services for your consumers.
Since you are now aware of twenty major web designs that will drive traffic to your site, the only thing remaining is for you to take action.
Go back to your website right now and look at the areas your website need to be updated to drive traffic to your site. If you are not able to do it yourself look for a professional web designer you can hire to redesign it for you in a way that will drive traffic to your website.
Lastly, every business owner should fight hard to ensure that their site has a very traffic which is correlated with the conversion. High traffic means increased conversion.
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