Unbelievable fact about multilingual sites increasing readership – WPML for WordPress

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Unbelievable fact about multilingual sites increasing readership – WPML for WordPress

Your current website may have everything you need. A great design, fast optimisation, SEO’d to the hilt and a great selection of curated content for your readers.

That doesn’t mean it can’t  be improved further. As a website owner you should be looking for a way to continuously improve the experience for your readers and customers to entice them to keep coming back.

That doesn’t just mean improving your site for English-speaking users. Even though English is one of the major languages used on the internet, the realization now is that it only constitutes 48% of the content based on websites worldwide. Other languages such as Chinese, Japanese, German, French dominate most of the languages used on the internet.

In order to reach the largest audience possible, you have to translate website content and tailor it to readers who may not speak or understand English. Fortunately, the WordPress multilingual plugin, or WPML, makes doing so easy.

wpml-wordpress

WordPress Multilingual Plugin

As the internet continues to expand it is important that your website target as many different audiences as possible. One of your main goals should always be to maximize your website’s conversions, whether that be from a service or product. In the realm of cross-border ecommerce, especially, localizing a website through quality translations can directly affect ROI.

 

language translation india

 

You won’t be successful in your efforts if you’re only addressing internet users who are fluent in or familiar with your own language. For example, recent data indicates that 90% of Indian language internet users report being more likely to investigate an online advertisement if it’s written in their own language.

More than half of respondents also claim that language barriers prevent them from taking full advantage of online services. Research shows that this attitude is not restricted to Indian-language users.

Understandably, many customers would prefer to read a website in their native tongue. The internet is constantly bombarding its users with potential distractions. Even if a user is somewhat comfortable reading English, they aren’t likely to pay attention to English-language content when there is so much more content in their own language vying for their attention as well. If you want your content to get the attention of international users, you must translate it. If the content is converted professionally they will be more willing to buy your service or product.

There are many professional WordPress multilingual plugins out there, offering users varying degrees of accuracy, effectiveness, and ease-of-use. For this instance, we would like to focus on one of the most well documented plugins available for WordPress called WPML. As WordPress powers over 20% of all website on the internet, this seems like the best possible tutorial to help you with your website’s improvement.

You may ask “Why wouldn’t I just use Google Translate on my site?” It’s a free service, available to just about anyone on the internet. Unfortunately, while it may provide a basic framework to refer to if you’re merely translating content for personal use, the Google translation tool isn’t ideal if you’re a professional looking to attract a global audience.

The reason behind this is that Google Translate is an automated script that does not correctly convert all words and phrases. As a result, the content may technically be in another language, but to someone fluent in that language, it will seem nonsensical.

 

google translate

 

Google Translate may provide the raw material, but it requires a native speaker to manually translate your content in order to get the best possible content language conversion. This may require you to invest a bit of money into the translation. Using the tool is also a cumbersome process: First you need to create the Google-translated document; then you need to find a reliable native speaker who can take the content and make any necessary adjustments.

For CEOs of major corporations with large amounts of disposable income and a robust network of international employees and customers, this might not be a deterrent. For small business owners attempting to broaden their reach, it could keep them from achieving their goals.

Small businesses need to take a lean approach to their marketing. Very often, they have neither the funds nor the time for such a process. That said, we can point you in the right direction to websites which provide this service at a reasonable price!

Translating your content is advantageous, no matter what type of website you run. If you use a blog to showcase your creativity or build a fan base, you could reach significantly more people, boosting your online popularity and taking your career to the next level. Unless your website is strictly relevant to local users, there are major benefits to providing your content in a variety of languages. In the past, doing so may have been too time-consuming or expensive to consider. That’s changed, thanks to an easy to use WordPress language plugin.

 

What is WPML for WordPress?

WPML is a paid plugin which you can utilize on your website to convert all of your content, widgets and template files into a variety of specified languages. It comes packed with a variety of features which will cover in detail to help you get started. The plugin itself is easily managed from your WordPress admin area with no coding knowledge needed, it even allows you to use specific translation files you can send to your translators to import into your website easily.

WPML is used by over 450,000 websites on the internet to translate content and is one of the most trusted conversion plugins available for WordPress.
You can download WPML here

 

What people are saying about the WPML plugin

1. We could reach an entire new audience
2. Not everybody knows english, you may think differently though this is the truth
3. We love WooCommerce and WordPress, now we have gone multilingual
4. Our customers are purchasing more now they can read our website in their native tongue

 

 

Search Engine Optimisation for your WordPress multilingual plugin

 

When you make the decision to improve your current website with the WPML plugin you may be looking at a few reasons to move ahead. You should consider thinking about the following topics to ponder on:

 

  • Do you want to present your service / product in different languages from all over the worldwide?
  • Do you want your display your products in a well displayed itemized visually appealing ?structure with tables, PDF’s and high quality descriptive images?
  • Do you want to have a mobile ready multilingual website?
  • Do you want your site to have high positions in the search engines?

 

Website owners that care about their published content will be focused on Google indexing to make sure it is presented correctly. If you currently use Google webmaster tools you can see your site through the eyes of google, submit sitemaps, select desired country and URL structure.

When Google looks at a multilingual website it has a few requirements to ensure your site is indexed correctly for SEO optimisation.

The requirements include:

  • One language for each page and for all elements – Google will determine the main language for each page, it will do this by analyzing the content on the page. By using the PML plugin you can adhere to these standards by sticking to one language per page and using the same language for all elements such as headers, sidebars and widgets.
  • URL Structure – It will make it easier for Google to crawl your website if you specify the language in the URL e.g. /fr/index.html /de/index.html. This is also for the users browsing your website as well to give them the best possible experience with your bilingual WordPress website.
  • Indexing your multilingual website – To make your site crawl able and more google friendly, avoid automatic redirections in the users perceived language.

 

How to setup WPML for WordPress

By this time you would most likely already have your website setup. You may have many plugins already installed and a great theme to work with. By the way this plugin easily adds a flag language selector to the top of your theme to allow readers to easily select the desired language. WPML is compatible with 90% of all themes and templates running on WordPress and many template developers make sure that it can be used with their WordPress themes.

To Get started you will need to purchase and download the plugin here.

 

1. Once it has been installed you need to activate the plugin and choose the current language of your website.

wpml-setup

 

2. From here you can select more languages that you would like to implement on your website. It might be easier to get the content on your website converted before you purchase to the plugin so you can get to the import and publishing stage quicker.

wpml-setup2

 

3. Next you can select how you want the language selection to be previewed on your website, there are a few options such as:

  • Flag
  • Native name without flag
  • Native name with flag

wpml-language-selector

 

4. Register your WPML copy and enter your serial key for the plugin to easily update from your WordPress administration area.

wpml-setup4

 

5. Basic content translation with WPML

Now your site has several languages installed you can start to manually copy and paste your content in for each language. You can click the plus icon next to any widget, page or post to add your multilingual content. If you have any questions about the workings of the plugin you can always contact WPML support which from my experience reply extremely fast and has a global customer support community.

wpml-language-translation

 

 

WPML for WooCommerce

Implementing a WMPL multilingual CMS to increase your websites readership can work well with pages and posts but what about eCommerce? WPML supports WooCommerce for WordPress with a simple translation interface, multi-currency payments and a bilingual WordPress site for categories and products.

 

You will need to download the commercial plugin from within your WPML user account. From here you will need to install the plugin for WooCommerce and activate it. As you can see from the image below it is much like the WPML setup plugin which will guide you through the steps of translating store pages, products and enabling full multi-currency mode.

 

Multi currency plugin for WooCommerce

There are a few commercial products on the market which you can purchase to allow your eStore to have a multi currency feature, though this also comes included with WPML so you get more features the you bargained for!

The multi currency plugin for WPML and WordPress allows you to add unlimited currencies which will show on your product page. You can manually set the conversion rate for each currency to keep it up to date with the multi currency market rates.

wpml-woocommerce

 

 

Setting up store pages with your WordPress multilingual plugin

You will need to have the standard WooCommerce pages appearing on your website, if you did not setup your store pages which you installed WooCommerce you will get a massage telling you to do so. From here each of the pages will be available with the translation title option. You can also translate your taxonomy terms, tags and categories for your store.

woocommerce-store-wpml

 

 

Translating products with WPML

You can select the products in your WooCommerce store by going to WooCommerce ? WooCommerce Multilingual. This product table gives you a summary of all of the products available for translation. You can click on the pen icon next to each product to manually add your language content from each of the languages you have selected when you setup WPML. On the product page there will be the products translation editor here you can edit all of the other languages defined on your site.

If your store has product variations such as size, colour and price, WPML automatically synchronizes all product variations to make life easier for you.

wpml-woocommerce-products

 

Translating URL’s with your WordPress language plugin

Standard URL’s in WordPress may look like the following:

http://website.com/store/ (English)
With WPML the URL will look like the following:

http://website.com/fr/boutique/ (French)
You can edit each of the SLUG’s (URL’s) from within your WordPress website making it easier for users to navigate between languages and for you as a website owner to manage each of the different languages available on your website.

 

wpml-shipping-classes

 

Translating Shipping Classes in WPML
Shipping classes in WooCommerce allows you to set a shipping rate for a group of items for sale. You may have different sized packaging items with different costs for each one. After you have created your shipping classes sou can translate them under under the Shipping Classes tab of the WooCommerce -> WooCommerce Multilingual page.
Image

You can download WPML here


Added bonus for our readers!

Discount coupons for professional translation. Valid for 2016 / 2017 only!

wpml screen-shot-2016-11-07-at-9-14-15-pm screen-shot-2016-11-07-at-9-13-58-pm

You can download WPML here

Ben
Ben

Web designer with an interest in CMS systems and Google Rankings. I enjoy learning about different platforms, plugins and software services.

1 Comment

  1. Aasin says:

    It’s good hear that now w also provides a plugin that will help for translation.

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