Have you ever been sitting on the bus browsing on your mobile and find it frustrating when a site loads extremely slow, the site is hard to browse and you may quickly backtrack and look for something else. This has all now been changed with the introduction of a new protocol called Accelerated mobile pages (Google AMP). March 2016 Google has implemented this new standard of coding as a way to present content for mobile users. Lets get into the discussion on Google AMP mobile search results, improving your online marketing, blog pages, search listings and SERP’s.
If you are a business owner and interested in improving your websites online rankings you should take a further look at how you can implement Google AMP mobile search results features into your website. It has been stated by the team at Google working on the AMP project that AMP powered websites will effect search mobile rankings due to speed factors. This is backed up by the fact that mobile friendly websites are already improving in the search engines as a focus on this user browsing trend increases each year.
Here are a few examples of AMP search results ranking highly in the SERP’s
As you can see AMP enabled websites are ranked well in the search results, with news snippets appearing before organic search listings. Keep in mind these are news based websites. You will notice the AMP Icon next to listing results.
Over 70% of SEO professionals working in the industry agree that AMP powered websites will increase their rankings in the search engines.
If you are Savvy and would like to get ahead of the competition while this feature is just being rolled out, you can start now by hiring a web design company in Sydney to take care of the hard work. We currently support updating the blogs of platforms such as WordPress, Magento, Joomla and a few other CMS systems. There are currently a few techniques available and integrating AMP into your website will work alongside of your current design.
This can create a window of opportunity for your business allowing proactive business owners to quickly adopt significant advantages over their online competition.
AMP simplifies the coding on a website and strips out coding platforms like JAVA to help streamline pages. Secondly it pings content from its own servers which means it does not connect to the publishers server.
As this is a new feature it is not heavily integrated into the ranking algorithms of Google though it will improve your websites speed and user browsing experience. Keyword related AMP posts appear higher in Google search results and also show the Google AMP symbol next to search results lettings users know that your site will load faster then any other sites listed without the AMP symbol.
Another BIG advantage is users can browse your website when they are offline! Yes this is correct, once they have visited your website, they can go back and browse the website offline (only the previous pages you have viewed)
As a result of this ranking factor Google is developing ways to make the links you click on the search engines load blazingly fast, to improve the experience for the user. Now with the Google AMP project they are making those results appear higher or even first as a news snippet in Google search results.
Google: "AMP websites do not receive an indexing boost….but we do display them at the top." Right.
— Darian Moody (@djm_) November 4, 2016
— AffiliateMarketing (@marketingbest1s) October 31, 2016
— Murtaza Habib (@habibwt) November 10, 2016
Google announces this new initiative, which will dramatically improve the performance of browsing mobile friendly websites.
We want webpages which right content like video, animated graphics to work alongside smart ads and load instantaneously. We also want the code to work across multiple platforms and devices
Google is collaborating with large companies such as Twitter, Pinterest, WordPress and LinkedIn to make sure these companies are some of the first to implement AMP HTML pages.
Google has put out a statement in relation to websites implementing AMP with categories into 3 main areas. Content, Distribution and Advertising Revenue.
It is know many website owners rely on features such as image carousels, social plugins and videos to make their website stand out and retain users, the Google AMP project provides an open source approach allowing publishers to stand out while producing great content.
Publishers love to enjoy there stories being read, from anywhere in the world, so for instance you can produce a highly detailed article which can be accessed instantly by someone in a country with a slow internet access speed. Users could browse your website while not entirely reading it all, then finish reading when they return home where their mobile browser would be offline. With Google’s high performance cache servers it allows publishers to reach a larger audience for a longer duration.
Advertising is what brings in money for publishers, a well know fact, it is probably the reason why you have a company website or eCommerce store. AMP supports a large network of advertisers that wont detract from the user experience. Google states it will work with advertisings to support AMP and the experience that it provides for it’s users.
When you convert your blog to AMP you may be wondering if you would have to retract some of your websites features. AMP currently supports many features allowing you to keep your online advertising in tact. Google AMP currently supports:
Mindiam can implement google’s AMP technology into your website, we support WordPress, Joomla and Magento along side of other CMS’s systems. If you are interested in this service be sure to make contact with your current CMS system and we can talk about how we can help you with this new feature.
There are currently only a few plugins available that support the Google AMP feature, though there is one template we found which is a complete site based on the Google AMP technology. If you are looking for AMP templates be sure to check out Pinna.
Pinna is a complete website template you can edit with any coding editor. This theme is a HTML5, CSS3, Responsive, AMP template. It will improve your Google AMP mobile search results.
If you are willing to take a the full leap and have a complete AMP functional website this is the way to go. This would be suitable for website that would just like to present content, images, videos and forms.
The Pinna AMP theme currently provides: